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Color Concierge

Introducing Haircolor Concierge from the #1 at-home hair color brand. Our live experts, online tools and resources are here to help you color with confidence and ensure beautiful results.

Alternate Options Call us Call us: 8338-LOREAL
833-856-7325
Available Mon to Fri 9am-5:30pm EST

Available Mon to Fri 9am-5:30pm EST

Text us Text us: 8338-LOREAL
833-856-7325
Available Mon to Fri 9am-5:30pm EST / Sat to Sun 9am-6pm EST Msg & Data Rates May Apply

Available Monday – Friday 9:00AM – 5:30PM / Saturday – Sunday 9:00AM – 6:00PM ET Msg & Data Rates May Apply

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WATCH HAIR COLOR HOW TO’S

L’OREAL EXPERTISE ASSISTANCE

Hair Color Concierge at your service for the ultimate at-home hair color experience.
Alternate Options Call us Call us: 8338-LOREAL
833-856-7325
Available Mon to Fri 9am-5:30pm EST

Available Mon to Fri 9am-5:30pm EST

Text us Text us: 8338-LOREAL
833-856-7325
Available Mon to Fri 9am-5:30pm EST / Sat to Sun 9am-6pm EST Msg & Data Rates May Apply

Available Monday – Friday 9:00AM – 5:30PM / Saturday – Sunday 9:00AM – 6:00PM ET Msg & Data Rates May Apply

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TEXT "VIDEO" TO 833-856-7325 OR

SEND "VIDEO" TO OUR LIVE CHAT AGENTS

FREQUENTLY ASKED QUESTIONS

When to re-color

The hair grows about half an inch each month therefore we suggest re-coloring every 4-6 weeks. Unless you are coloring virgin hair or have not colored your hair in over 5 months make sure to follow the touch up application timing for best results.

GOING DARKER

As long as your hair is not pale white like the inside of a banana you can color your hair as dark as you please. If your current haircolor is pale white please give us a call for assistance.

Going lighter

Haircolor can only lighten virgin hair. It cannot lighten color treated hair. We recommend you shampoo your hair as often as you can with a strong shampoo. This will allow the darker pigments in your hair to gradually lighten. The pigments will lighten up about half a shade. Being exposed to the sun and hot tools accelerate the fading process. After about 4-6 weeks, you may color with one shade lighter. For example: If you were coloring with 6 light brown you may now color with 7 Dark Blonde. Make sure to follow the touch up application timing even though this is a new shade. If you are unsure, as to which shade to choose we recommend our hair color quiz. You can locate it here: http://tinyurl.com/yxau7g2o

Consumers wanting to mix shades – we do not recommend

We do not recommend mixing shades. Our products were not tested to be mixed; therefore we are unable to guarantee your results.

Can I color over color treated hair?

Results shown on the box are on virgin hair. Haircolor cannot lighten color treated hair. If your hair is color treated, you may chose a similar shade with different undertones. For example: If your hair is colored with 5 Medium brown you could successfully color with 5RB Medium Reddish brown or anything darker. We recommend preforming a strand test to preview your results.

How to mix Superior Preference

Pour the entire Color Gel (Bottle #2) Into the Color Optimizing Crème (Bottle #1).

How to mix Excellence Crème

Squeeze the Permanent Color Crème (Tube #2) into the Developer Crème (Bottle #1)

How to mix Feria?

Pour Shimmering Conditioning Colour Gel Bottle (Bottle #1) and Aromatic Shimmer Serum (Ampoule #3) Into the Shimmering Conditioning Developer Crème (Bottle #2)

My shade is discontinued, what is the best alternative?

As consumers ourselves, we understand how disappointing it can be when an all-time favorite is no longer available for purchase. We suggest visiting the product page to find the closest match. If you have any further questions please feel free to reach out to our customer service team for assistance.

Can I save the mixture after use?

Once mixed the color cannot be saved. Also, once the color tint tube has been opened it cannot be saved for future use.

Difference between Excellence, Preference, Feria

Preference, Excellence and Feria are permanent haircolors that must be mixed with crème developer. Superior Preference with patented fade-defying color and shine system is a gel consistency. The Optimized Fade-Defying System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Even though it provides gray coverage your results with Superior Preference will still be dimensional and multi tonal. Excellence Pro-Keratine Triple Protection Color Crème is a non-drip crème consistency. Excellence provides 100% gray coverage. It is our most opaque and full coverage formula. Feria is inspired by fashion. It offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color. Feria should not be applied over natural gray or white hair because it does not cover grays. For more information on which Haircolor product is right for you, refer to our product comparison chart here (insert link anchor to product comparison chart)

Best product for gray coverage

The best product for gray coverage is Excellence Crème. No permanent hair color protects better or covers grays better (compared to each leading competitor’s top selling brand)! For touching up your gray roots, you may also like to try our Magic Root products that offer anything from a temporary spray to a permanent root touch-up.

Which conditioner is closest to the product in the boxes?

Although we do not sell the kit components separately, our Elvive Color Vibrancy Protecting Conditioner would be the closest conditioner! You can locate it here: http://tinyurl.com/ycs5baab

How to add warmth

If you are looking to add warmth to your hair, we suggest coloring with gold and reddish tones. If your hair pulls red / brassy tones and you want to suppress the redness, we suggest choosing a shade that has ash and cool tones.

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